Plan de marketing integral café Don Santi
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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Café Don Santi es una empresa que inicio en junio del 2019. Esta empresa se fundó con el propósito de comercializar un café 100% hondureño de calidad Premium, que complace a un segmento de mercado con un paladar más exigente. Comercializando productos nac
Café Don Santi is a company that started in June 2019. This company was founded with the purpose of marketing a 100% Honduran premium quality coffee that would please a target with a more demanding palate. Commercialization of national products strengthen
Café Don Santi is a company that started in June 2019. This company was founded with the purpose of marketing a 100% Honduran premium quality coffee that would please a target with a more demanding palate. Commercialization of national products strengthen