Estrategia de comunicación para la recaudación de fondos en World Vision, Honduras
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Universidad Tecnológica Centroamericana UNITEC
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El presente trabajo surge con la visión de hacer un aporte al estudio de captación de fondos desde la perspectiva de la comunicación estratégica. Para ello se tomó como caso de estudio a la organización World Vision Honduras, enfocada en su proyecto de g
The present work arises with the vision to make a contribution to the fundraising study from the perspective of communication strategy. World Vision Honduras project was taken as a case study, focused on its community day care project, which offers a saf
The present work arises with the vision to make a contribution to the fundraising study from the perspective of communication strategy. World Vision Honduras project was taken as a case study, focused on its community day care project, which offers a saf