Eficacia de las herramientas de marketing ATL, BTL, TTL y BTL para potenciar las ventas en Tegucigalpa
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación se ha realizado con el objetivo de explicar a detalle sobre el uso correcto de las herramientas de marketing ATL, TTL Y BTL en el Distrito Central. Con este manual se busca que las empresas tanto micro, mediana y gr
This research has been carried out with the objective of explaining a detail about the correct use of the ATL, TTL and BTL marketing tools in the Central District. With this manual it is sought that both micro, medium and large companies can make the corr
This research has been carried out with the objective of explaining a detail about the correct use of the ATL, TTL and BTL marketing tools in the Central District. With this manual it is sought that both micro, medium and large companies can make the corr