El Neuromarketing en el ámbito digital como herramienta de venta
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Universidad Tecnológica Centroamericana UNITEC
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En el presente trabajo de tesis se busca desarrollar un diagnóstico de como las empresas pueden usar el Neuromarketing como una herramienta de ventas en el ámbito digital, debido a que en la actualidad las empresas hondureñas no están utilizando esta técn
This thesis work seeks to develop a diagnosis of how companies can use Neuromarketing as a sales tool in the digital field, because currently Honduran companies are not using this technique since they have no knowledge of it. Therefore, they incur additio
This thesis work seeks to develop a diagnosis of how companies can use Neuromarketing as a sales tool in the digital field, because currently Honduran companies are not using this technique since they have no knowledge of it. Therefore, they incur additio