El neuromarketing: herramienta de investigación de mercados para medir el estímulo de campañas publicitarias en los consumidores
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Universidad Tecnológica Centroamericana UNITEC
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El presente estudio se realizó para contribuir a las agencias de investigación de mercados y las agencias de publicidad ubicadas en Tegucigalpa, al introducir el neuromarketing como un elemento diferenciador al momento de brindar un servicio de consultorí
The present study has the purpose of contributing to market research and advertising agencies located in Tegucigalpa, introducing neuromarketing as a differentiator tool when providing a consultancy service as a qualitative research for major brands that
The present study has the purpose of contributing to market research and advertising agencies located in Tegucigalpa, introducing neuromarketing as a differentiator tool when providing a consultancy service as a qualitative research for major brands that