Fortalecimiento empresarial enfocado al reposicionamiento de mercado. caso Óptica Santa Lucía
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Universidad Tecnológica Centroamericana UNITEC
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El sector de las ópticas ha experimentado en los últimos años un importante crecimiento en cuanto al número de establecimientos, debido a la alta demanda de personas que tienen problemas visuales. Es por ello que el estudio está enfocado al reposicionamie
The optical industry has experienced in recent years a significant growth in the number of establishments, due to high demand for people who are visually impaired. That is why the study is focused on the repositioning of Optics Santa Lucia in order to inc
The optical industry has experienced in recent years a significant growth in the number of establishments, due to high demand for people who are visually impaired. That is why the study is focused on the repositioning of Optics Santa Lucia in order to inc