Propuesta de marketing de la nueva marca de preservativos MyCondon
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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El proyecto de tesis tuvo como propósito realizar un estudio de la competencia en el mercado de preservativos en el Distrito Central de Honduras, mediante un análisis de producto, precio, plaza, promoción y personas para desarrollar una propuesta de marke
The main purpose of the following thesis project was to carry out an investigation of the market competitors for condoms in the Central District of Honduras. In order to study market competitors an analysis of product, price, place, promotion and people w
The main purpose of the following thesis project was to carry out an investigation of the market competitors for condoms in the Central District of Honduras. In order to study market competitors an analysis of product, price, place, promotion and people w