Aplicación del marketing Omnicanal para el posicionamiento de marca en las MIPYMES en Tegucigalpa
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación se realiza con el fin de identificar y analizar la importancia que tiene la aplicación del marketing omnicanal, la omnicanalidad es la forma de trabajar de una compañía la cual se basa en involucrar diferentes canal
This research is carried out in order to identify and analyze the importance of the application of omnichannel marketing, omnichannel is the way of working of a company which is based on involving different communication channels to rea
This research is carried out in order to identify and analyze the importance of the application of omnichannel marketing, omnichannel is the way of working of a company which is based on involving different communication channels to rea