Planificación estratégica de mercadotecnia para la farmacia Sinaí, cuidad de Choluteca
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Universidad Tecnológica Centroamericana UNITEC
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La presente planificación estratégica de la mercadotecnia presenta los lineamientos a seguir por una farmacia independiente para lograr posicionarse competitivamente ante las cadenas y franquicias que en la actualidad dominan el mercado farmacéutico en la
This marketing strategic planning presents the guidelines to be followed by an independent pharmacy to achieve a competitive position against pharmacy chains and franchises that currently dominate the pharmaceutical market in the city of Choluteca. The ma
This marketing strategic planning presents the guidelines to be followed by an independent pharmacy to achieve a competitive position against pharmacy chains and franchises that currently dominate the pharmaceutical market in the city of Choluteca. The ma