Análisis del marketing relacional en Cooperativa Cacihl, 2016
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Universidad Tecnológica Centroamericana UNITEC
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En el presente proyecto de investigación se tuvo como propósito ampliar el conocimiento de la nueva estrategia de marketing relacional en la cooperativa CACIHL en el departamento de Cortés. El análisis de una implementación de un modelo denominado “Las ci
The purpose of this research project was to expand the knowledge of the new relational marketing strategy in the CACIHL cooperative in the department of Cortés. The analysis of an implementation of a model called "The five pyramids of Relationship Marketi
The purpose of this research project was to expand the knowledge of the new relational marketing strategy in the CACIHL cooperative in the department of Cortés. The analysis of an implementation of a model called "The five pyramids of Relationship Marketi