Plan de gestión empresarial y marketing para la Joyería Women’s Things
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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Las micro, pequeñas y medianas empresas son un pilar fundamental para la economía
nacional; sin embargo, enfrentan desafíos para competir en un mundo globalizado, destacando la
informalidad con la que operan, lo que limita sus posibilidades de acceder
Micro, small and medium-sized companies are a pillar for the national economy; however, they face challenges to compete in a globalized world, because the informality they operate limits their possibilities of accessing credit or acquiring technology
Micro, small and medium-sized companies are a pillar for the national economy; however, they face challenges to compete in a globalized world, because the informality they operate limits their possibilities of accessing credit or acquiring technology