Estrategia de marketing para el posicionamiento de la marca WIX distribuida por central de Repuestos Hondureña S.A. se C.V.
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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El presente estudio tiene como objetivo principal analizar la necesidad de la creación de un plan de marketing de la empresa CENTRHO Repuestos. Se analizaron datos recopilados del mercado meta que posee WIX, con tres diferentes instrumentos para mayor pro
The present study has as main objective to analyze the need for the creation of a marketing plan of the company CENTRHO. The data was collected from the WIX´s target market, using three different instruments which permitted to make deeper analysis and con
The present study has as main objective to analyze the need for the creation of a marketing plan of the company CENTRHO. The data was collected from the WIX´s target market, using three different instruments which permitted to make deeper analysis and con