Percepción de los usuarios financieros en los productos y servicios que ofrecen las cooperativas en San Pedro Sula
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Universidad Tecnológica Centroamericana UNITEC
Abstract
Description
La presente investigación tiene como objetivo determinar la percepción de los usuarios
financieros con respecto a los productos y servicios financieros que ofrecen las cooperativas
en la ciudad de San Pedro Sula.
Métodos: Se aplicaron dos técnicas; el
This research aims to determine the perception of financial users regarding the financial products and services offered by cooperatives in the city of San Pedro Sula. Methods: Two techniques were applied; the development of a structured focus group of 8
This research aims to determine the perception of financial users regarding the financial products and services offered by cooperatives in the city of San Pedro Sula. Methods: Two techniques were applied; the development of a structured focus group of 8