Plan estratégico de comunicación digital para potenciar la presencia online de la marca de confites Venus
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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La búsqueda de una mejora continua con el uso de estrategias digitales, planificación de la comunicación, la correcta gestión de la imagen e identidad corporativa y crear vínculos duraderos con los stakeholders, son habilidades ineludibles de un Director
The search for continuous improvement with the use of digital strategies, communication planning, correct image management, corporate identity and create lasting links with stakeholders are essential skills of a Corporate Communication Director. In order
The search for continuous improvement with the use of digital strategies, communication planning, correct image management, corporate identity and create lasting links with stakeholders are essential skills of a Corporate Communication Director. In order