Estudio de prefactibilidad de importación y distribución de productos de cocina para Inversiones JIFAG
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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En la actualidad el ámbito de la importación y distribución se vuelve cada vez más
competitivo, por esta razón se buscan nuevos proveedores que puedan sustentar un beneficio
económico de las empresas en el país. El objetivo principal de este proyecto es determinar la
viabilidad de la importación de productos de cocina de la empresa inversiones JIFAG alcanzado
por el estudio de prefactibilidad, beneficiando a la empresa con la introducción de productos
nuevos en el mercado permitiendo el crecimiento económico significativo. Para la viabilidad del
proyecto se desarrollan tres partes que incluyen el estudio de mercado profundizando es la
estrategia de mercado y su aplicación, estudio técnico donde se indica los requerimientos
relacionados y obligatorios para la importación de productos en Honduras, así como los diferentes
procesos de distribución de productos y el estudio financiero que es fundamental para determinar
la viabilidad del proyecto y considerar los recursos necesarios para poder realizar la aplicabilidad
de importación y distribución de juegos de ollas para la toma de decisiones y ejecución
Currently, the field of import and distribution is becoming increasingly competitive. For this reason, new suppliers are sought who can sustain an economic benefit for companies in the country. The main objective of this project is to determine the viability of importing kitchen products from the JIFAG investments company through a pre-feasibility study, benefiting the company by introducing new products into the market and allowing for significant economic growth. To achieve project viability, three parts are developed which include a market study that delves into market strategy and its application, a technical study that outlines the related and mandatory requirements for product importation into Honduras, as well as different product distribution processes, and a financial study that is fundamental in determining project viability and considering necessary resources for importation and distribution of cookware sets for decision- making and execution.
Currently, the field of import and distribution is becoming increasingly competitive. For this reason, new suppliers are sought who can sustain an economic benefit for companies in the country. The main objective of this project is to determine the viability of importing kitchen products from the JIFAG investments company through a pre-feasibility study, benefiting the company by introducing new products into the market and allowing for significant economic growth. To achieve project viability, three parts are developed which include a market study that delves into market strategy and its application, a technical study that outlines the related and mandatory requirements for product importation into Honduras, as well as different product distribution processes, and a financial study that is fundamental in determining project viability and considering necessary resources for importation and distribution of cookware sets for decision- making and execution.