Modelo Aaker de cinco dimensiones para determinar el valor de marca El Gallo
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación tiene el propósito de determinar el valor de marca de la harina de trigo El Gallo de la empresa Molino Harinero Sula, S.A. a través del modelo Aaker de cinco dimensiones. Se definió como objetivo general: “Evaluar como la lealta
The purpose of this investigation is to determine the brand value of El Gallo wheat flour from the company Molino Harinero Sula, S.A. through the five-dimensional Aaker model. The general objective was defined as: "Evaluate how loyalty, notoriety, perceiv
The purpose of this investigation is to determine the brand value of El Gallo wheat flour from the company Molino Harinero Sula, S.A. through the five-dimensional Aaker model. The general objective was defined as: "Evaluate how loyalty, notoriety, perceiv