Estudio de factibilidad: introducción de sangría premezclada envasada en San Pedro Sula, Cortés
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Universidad Tecnológica Centroamericana UNITEC
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Ante la creciente demanda de bebidas alcohólicas "listas para consumir", se propone la introducción de una sangría premezclada envasada en San Pedro Sula, Honduras. Se utilizaron estudios de mercado, técnico y financiero para determinar su factibilidad. A través de 384 encuestas, se evaluó la aceptación del producto, su demanda potencial y las preferencias de los consumidores en cuanto a la presentación del mismo. Los resultados confirman la aceptación entusiasta de la sangría premezclada envasada en el mercado local. Mediante el estudio técnico se analizaron los insumos requeridos para la producción, se establecieron procesos estandarizados para garantizar la calidad del producto y se identificó el mobiliario necesario para el funcionamiento eficiente del proyecto. Por medio del estudio financiero, se hicieron proyecciones de los estados financieros, flujos de efectivo, Tasa Interna de Retorno (TIR) del 84% y Valor Actual Neto (VAN) de L236,581.76. Estos últimos dos indicadores demuestran de manera concluyente la factibilidad financiera del proyecto.
Given the growing demand for "ready-to-drink" alcoholic beverages, the introduction of a premixed sangria packaged in San Pedro Sula, Honduras is proposed. Market, technical and financial studies were used to determine its feasibility. Through 384 surveys, the acceptance of the product, its potential demand and consumer preferences regarding its presentation were evaluated. The results confirm the enthusiastic acceptance of packaged premixed sangria in the local market. Through the technical study, the inputs required for production were analyzed, standardized processes were established to guarantee product quality, and the kitchen equipment necessary for the efficient operation of the project was identified. Through the financial study, projections of the financial statements, cash flows, Internal Rate of Return (IRR) of 84% and Net Present Value (NPV) of L236,581.76 were made. These last two indicators conclusively demonstrate the financial feasibility of the project.
Given the growing demand for "ready-to-drink" alcoholic beverages, the introduction of a premixed sangria packaged in San Pedro Sula, Honduras is proposed. Market, technical and financial studies were used to determine its feasibility. Through 384 surveys, the acceptance of the product, its potential demand and consumer preferences regarding its presentation were evaluated. The results confirm the enthusiastic acceptance of packaged premixed sangria in the local market. Through the technical study, the inputs required for production were analyzed, standardized processes were established to guarantee product quality, and the kitchen equipment necessary for the efficient operation of the project was identified. Through the financial study, projections of the financial statements, cash flows, Internal Rate of Return (IRR) of 84% and Net Present Value (NPV) of L236,581.76 were made. These last two indicators conclusively demonstrate the financial feasibility of the project.