Mercadotecnía, herramienta para la generación de ingresos en el sector hotelero de Comayagua, Comayagua
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Universidad Tecnológica Centroamericana UNITEC
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El presente trabajo trata sobre la relación que tiene las ventas de los servicios hoteleros con el uso de la mercadotecnia para promocionarse. A su vez se hizo un estudio de campo donde se puede demostrar la diferencia en ventas cuando un hotel hace uso
The following thesis studies the relationship between the sale of the hotel services and the use of marketing for their advertising. Also, a field study was conducted to demonstrate the difference in sales when marketing was used for advertising services
The following thesis studies the relationship between the sale of the hotel services and the use of marketing for their advertising. Also, a field study was conducted to demonstrate the difference in sales when marketing was used for advertising services