Social media un canal para comercializar servicios y ventas de productos bancarios de Banco Davivienda

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Universidad Tecnológica Centroamericana UNITEC

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El presente estudio se elaboró para contribuir a la comercialización de los productos y servicios de Banco Davivienda S.A, para los clientes del área de tarjeta de crédito específicamente, a través de una estrategia de Marketing Digital que facilite la co
The present study was developed to contribute to the marketing of products and services Banco Davivienda SA, for area customers card specifically credit through a digital marketing strategy that facilitates the placement of the various products and servic

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