Evaluación retorno social de inversión SROI proyecto prevención del trabajo infantil en zonas Cafetaleras de Ocotepeque
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Universidad Tecnológica Centroamericana UNITEC
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En este documento se muestra la factibilidad de la exportación de pan dulce hondureño al estado de Florida, Estados Unidos para la panadería Francheska. La panadería Francheska ubicada en Tegucigalpa, Honduras desea conocer si les es factible expandirse y realizar la inversión para el desarrollo de este proyecto, que les ayudará con la internacionalización y expansión de mercado. Para medir la factibilidad de lo mencionado, se consideraron los estudios de mercado, técnico, legal y financiero los cuales permiten en conjunto determinar si es factible o no realizar la exportación de este producto nostálgico para los hondureños. Estos estudios también detallan las necesidades de los clientes potenciales, o mercado meta, ya que identifica patrones de consumo conocidos como el comportamiento del consumidor. Para conocer estos patrones se desarrolló una encuesta la cual mide las variables relevantes para un estudio de mercado. Con el fin de cumplir con todas las legislaciones y permisos de exportación, se incluyen en el estudio técnico todos los procesos logísticos necesarios, documentos y regulaciones sanitarias para que sea permitida la exportación de los productos alimenticios. Finalmente, el estudio financiero identifica la inversión necesaria para obtener una tasa de retorno que resulte en rentabilidad para la panadería Francheska y de este modo se ejecute y se obtenga el objetivo final deseado.
This document shows the feasibility of exporting Honduran sweet bread to the state of Florida, United States for the Francheska bakery. Francheska bakery located in Tegucigalpa, Honduras wants to know if it is feasible to expand and make the investment for the development of this project, which will help them with internationalization and market expansion. To measure the feasibility of this project, market, technical, legal, and financial studies were considered, which together allow us to determine whether it is feasible to export this nostalgic product to Hondurans. These studies also detail the needs of potential customers, or target market, as they identify consumption patterns known as consumer behavior. To know these patterns, a survey was developed which measures the variables relevant to a market study. To comply with all legislation and export permits, all necessary logistical processes, documents, and sanitary regulations are included in the technical study to allow the export of food products. Finally, the financial study identifies the investment necessary to obtain a rate of return that results in profitability for the Francheska bakery and thus is executed and the desired end goal is achieved.
This document shows the feasibility of exporting Honduran sweet bread to the state of Florida, United States for the Francheska bakery. Francheska bakery located in Tegucigalpa, Honduras wants to know if it is feasible to expand and make the investment for the development of this project, which will help them with internationalization and market expansion. To measure the feasibility of this project, market, technical, legal, and financial studies were considered, which together allow us to determine whether it is feasible to export this nostalgic product to Hondurans. These studies also detail the needs of potential customers, or target market, as they identify consumption patterns known as consumer behavior. To know these patterns, a survey was developed which measures the variables relevant to a market study. To comply with all legislation and export permits, all necessary logistical processes, documents, and sanitary regulations are included in the technical study to allow the export of food products. Finally, the financial study identifies the investment necessary to obtain a rate of return that results in profitability for the Francheska bakery and thus is executed and the desired end goal is achieved.