La fidelización de los clientes de las instituciones bancarias en Honduras: caso Banco Popular Honduras
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Universidad Tecnológica Centroamericana UNITEC
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Ante el ambiente tan competitivo al que se enfrentan las instituciones dedicadas al microcrédito, los directivos de éste tipo de organizaciones deben formular estrategias empresariales que logren la sostenibilidad de sus instituciones. Ésta investigació
Given the competitive environment facing the microcredit institutions, managers of such organizations must formulate business strategies that achieve the sustainability of their institutions. This research try to analyze elements related to microfinance,
Given the competitive environment facing the microcredit institutions, managers of such organizations must formulate business strategies that achieve the sustainability of their institutions. This research try to analyze elements related to microfinance,