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Universidad Tecnológica Centroamericana UNITEC

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Las estrategias de desarrollo de mercado son las acciones de marketing que se encargan de crear las condiciones necesarias para que una empresa pueda expandirse en un mercado nuevo, ya sea creando un producto diferente o adaptando el que ya tiene, para cu
Market development strategies are the marketing actions that are responsible for creating the necessary conditions for a company to expand into a new market, either by creating a different product or adapting the one it already has, to meet the needs of t

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