Formulación de la estrategia de negocios para lograr una ventaja competitiva caso: Gutiérrez Courier & Cargo
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación tuvo como objetivo proporcionar los lineamientos para fortalecer la posición competitiva de la empresa Gutiérrez Courier & Cargo, mediante una revisión de la estrategia actual, que sirva como método de uso corporativo aplicable a
The present study had as objective to provide guidelines to strengthen the competitive position of the company Gutierrez Courier & Cargo, through a review of its current strategy that can serve as a corporate method applicable to other business units of G
The present study had as objective to provide guidelines to strengthen the competitive position of the company Gutierrez Courier & Cargo, through a review of its current strategy that can serve as a corporate method applicable to other business units of G