Diagnóstico de la competitividad de las cadenas de farmacias en Tegucigalpa
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Universidad Tecnológica Centroamericana UNITEC
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Se realizó una investigación en el rubro de las cadenas de farmacias que operan en Tegucigalpa, Francisco Morazán. Con el objetivo de identificar el diagnostico de competitividad entre ellas. De igual manera se identificaron los programas promoción, preci
An investigation was conducted in the area of pharmacy chains that operate in Tegucigalpa, Francisco Morazán. With the aim of identifying the diagnosis of competitiveness between them. Likewise, the promotion programs, prices and specific discounts of the
An investigation was conducted in the area of pharmacy chains that operate in Tegucigalpa, Francisco Morazán. With the aim of identifying the diagnosis of competitiveness between them. Likewise, the promotion programs, prices and specific discounts of the