Estrategias de posicionamiento de marca y ventas para seguros individuales de MPL asesores
Loading...
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
Description
La investigación tuvo como propósito realizar un estudio de mercado, mediante cuestionario con
preguntas estructuradas, para conocer el posicionamiento de la correduría y los intereses del
consumidor. Fue aplicada en el Distrito Central a personas que
The purpose of the investigation was to carry out a market study, by means of a questionnaire with structured questions, to know the positioning of the brokerage and the interests of the consumer. It was applied in the Central District to people who w
The purpose of the investigation was to carry out a market study, by means of a questionnaire with structured questions, to know the positioning of the brokerage and the interests of the consumer. It was applied in the Central District to people who w