Impacto de la responsabilidad Social Empresarial en la percepción de marca en la empresa Lacthosa Sula Honduras en el año 2022
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Universidad Tecnológica Centroamericana UNITEC
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El proyecto surge de determinar el impacto que la estrategia de responsabilidad social empresarial tiene en la imagen de marca de la empresa LACTHOSA SULA. Ya que se ha identificado que los consumidores no reconocen dicha estrategia de responsabilidad soc
The project arises from determining the impact that the corporate social responsibility strategy has on the brand image of the company LACTHOSA SULA. Since it has been identified that consumers do not recognize this corporate social responsibility strateg
The project arises from determining the impact that the corporate social responsibility strategy has on the brand image of the company LACTHOSA SULA. Since it has been identified that consumers do not recognize this corporate social responsibility strateg