Implementación del marketing 2.0 a la Empresa Punto
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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El Grupo Comercial de Comunicaciones es el grupo de comunicaciones integradas más grande de Centro América, el cual posee 7 diferentes empresas encargadas de diferentes áreas de la comunicación. La empresa Punto, es una empresa dedicada al desarrollo de p
The company Punto, is a company dedicated to developing Trade Marketing projects for the entire region of Central and South America. The purpose of the following implementation plan was invetigate, evaluate and implement if the company should apply the ph
The company Punto, is a company dedicated to developing Trade Marketing projects for the entire region of Central and South America. The purpose of the following implementation plan was invetigate, evaluate and implement if the company should apply the ph
