Estrategia de marketing para fortalecer la marca miel Trigona y determinar posibles clientes aumentando la cobertura de mercado
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Universidad Tecnológica Centroamericana UNITEC
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El propósito de este proyecto de investigación es realizar una estrategia de marketing para el producto estrella de la empresa Trigona como ser su miel, alineada a identificar el segmento apropiado, así mismo su target considerando gustos y preferencias d
The purpose of this research project is to carry out a marketing strategy for Trigona's flagship product, such as honey, aligned to identify the appropriate segment, as well as its target considering consumer tastes and preferences, with the intention of
The purpose of this research project is to carry out a marketing strategy for Trigona's flagship product, such as honey, aligned to identify the appropriate segment, as well as its target considering consumer tastes and preferences, with the intention of