Propuesta de plan estratégico estructural para Empresa Artesanías Santa Bárbara
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Universidad Tecnológica Centroamericana UNITEC
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El presente trabajo de investigación tuvo como objetivo crear y proponer un plan estratégico para
la empresa de artesanías Santa Bárbara, la cual no contaba con los elementos básicos que conforma
un plan estratégico como ser una misión, una visión, valores y objetivos, tampoco existía una
estructura organizacional definida de manera clara y detallada. Mediante herramientas de
investigación se lograron identificar detalles importantes de la empresa como su historia, metas y
valores que tanto el fundador como administrador y colaboradores lograron identificar, dentro de
la información recabada también se pudo realizar una observación in situ para identificar cada
función que realizan los empleados y el proceso de producción de la empresa, toda esta
información fue muy importante para realizar el planteamiento del plan estratégico que se adaptara
de mejor manera a la empresa y pudiera entrar en consideración para su implementación.
Palabras clave: Plan estratégico, estructura organizacional, misión, visión, valores, objetivos.
The objective of this research work was to create and propose a strategic plan for the Santa Bárbara handicraft company, which did not have the basic aspects that make up a strategic plan such as a mission, a vision, values and objectives, nor did there exist a organizational structure clearly and detailed defined. Through research tools, it was possible to identify important details of the company such as its history, goals and values that both the founder, administrator and collaborators were able to identify, within the information collected, an on-site observation could also be carried out to identify each function performed by the employees and the production process of the company, all this information was very important to carry out the approach of the strategic plan that best adapted to the company and could be considered for its implementation. Keywords: strategic plan, organizational structure, mission, vision, values, objectives.
The objective of this research work was to create and propose a strategic plan for the Santa Bárbara handicraft company, which did not have the basic aspects that make up a strategic plan such as a mission, a vision, values and objectives, nor did there exist a organizational structure clearly and detailed defined. Through research tools, it was possible to identify important details of the company such as its history, goals and values that both the founder, administrator and collaborators were able to identify, within the information collected, an on-site observation could also be carried out to identify each function performed by the employees and the production process of the company, all this information was very important to carry out the approach of the strategic plan that best adapted to the company and could be considered for its implementation. Keywords: strategic plan, organizational structure, mission, vision, values, objectives.