Comportamiento del marketing digital en las pymes del distrito central
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Universidad Tecnológica Centroamericana UNITEC
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El objetivo principal de esta tesis es presentar un diagnóstico sobre el uso, percepción y precios de adquisición de servicios de Marketing Digital por parte de las PYMES de la zona del Distrito Central y evaluar cuales son los motivos principales del baj
The main objective of this thesis is to present a diagnosis on the use, perception and prices of acquisition of Digital Marketing services by SMEs in the Central District area and to evaluate the main reasons for its low or high use in your marketing effo
The main objective of this thesis is to present a diagnosis on the use, perception and prices of acquisition of Digital Marketing services by SMEs in the Central District area and to evaluate the main reasons for its low or high use in your marketing effo