El Inbound Marketing como estrategia digital para la empresa de Backoffice Outsourcing & Consulting en Honduras periodo 2023.
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Universidad Tecnológica Centroamericana UNITEC
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La investigación de Backoffice Outsourcing & Consulting (BOOC) buscó desarrollar su estrategia de marketing digital para atraer y retener clientes potenciales en el entorno digital. El propósito central fue evaluar la estrategia del inbound marketing, focalizándose en la generación de leads calificados, la mejora de acciones de marketing en línea y el posicionamiento en motores de búsqueda. La metodología comprendió encuestas a clientes potenciales y entrevistas con expertos internos. Los resultados destacaron el anticipado beneficio en el posicionamiento y crecimiento de clientes potenciales. En conclusión, se recomendó a BOOC una implementación gradual del Inbound Marketing, comenzando con la creación de contenido relevante y la optimización en redes sociales como primer paso en la estrategia digital para la empresa.
The research conducted at Backoffice Outsourcing & Consulting (BOOC) aimed to develop its digital marketing strategy to attract and retain potential clients in the digital realm. The central purpose was to assess the strategy of inbound marketing, focusing on generating qualified leads, improving online marketing actions, and enhancing search engine positioning. The methodology involved surveys with potential clients and interviews with internal experts. The results highlighted the anticipated benefits in terms of positioning and growth of potential clients. In conclusion, a gradual implementation of Inbound Marketing was recommended for BOOC, starting with the creation of relevant content and optimization on social media as an initial digital marketing strategy for the company.
The research conducted at Backoffice Outsourcing & Consulting (BOOC) aimed to develop its digital marketing strategy to attract and retain potential clients in the digital realm. The central purpose was to assess the strategy of inbound marketing, focusing on generating qualified leads, improving online marketing actions, and enhancing search engine positioning. The methodology involved surveys with potential clients and interviews with internal experts. The results highlighted the anticipated benefits in terms of positioning and growth of potential clients. In conclusion, a gradual implementation of Inbound Marketing was recommended for BOOC, starting with the creation of relevant content and optimization on social media as an initial digital marketing strategy for the company.