Estrategias de mercado para aumentar la penetración de productos Tigo en canal de comercio electrónico
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Universidad Tecnológica Centroamericana UNITEC
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La empresa Tigo, Celtel S.A. recientemente incursiona en el comercio electrónico B2C a través de su sitio web compras.tigo.com.hn. Actualmente, este canal tiene una baja penetración de mercado. El objetivo principal de esta investigación es determinar las
The company Tigo, Celtel S.A. has recently engaged the B2C form of electronic commerce through its website compras.tigo.com.hn. Currently, this channel has a low market penetration. The main objective of this study is to determine the reasons that cause t
The company Tigo, Celtel S.A. has recently engaged the B2C form of electronic commerce through its website compras.tigo.com.hn. Currently, this channel has a low market penetration. The main objective of this study is to determine the reasons that cause t