Uso del Endomarketing en Centro Industrial S.A. (CEINSA)
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación establece el impacto de las técnicas de Endomarketing que aplica Centro Industrial S.A. en el compromiso organizacional de sus colaboradores. Mediante la cual se comprobó que dichas técnicas de comunicación interna y programa de
This research establishes the impact of applying endomarketing techniques of Centro Industrial, S.A., in organizational commitment of its employees. Whereby it was found that these techniques of internal communication and incentive program fulfill their
This research establishes the impact of applying endomarketing techniques of Centro Industrial, S.A., in organizational commitment of its employees. Whereby it was found that these techniques of internal communication and incentive program fulfill their