Respuestas comunicacionales del Banco Central de Honduras ante crisis suscitadas durante el 2018
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Universidad Tecnológica Centroamericana UNITEC
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Crisis se define como una situación sorpresiva que afecta el funcionamiento normal de un proceso. Una crisis comunicacional puede afectar de forma irremediable la imagen y credibilidad de una empresa. Para el Banco Central de Honduras estos factores estra
Crisis is defined as a surprise situation that affects the functioning of a process. A communications crisis can damage the image and credibility of an organization irremediably. For the Central Bank of Honduras, these strategic factors are considered the
Crisis is defined as a surprise situation that affects the functioning of a process. A communications crisis can damage the image and credibility of an organization irremediably. For the Central Bank of Honduras, these strategic factors are considered the