Manejo de la comunicación ante una situación de crisis caso: Grupo Terra
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Universidad Tecnológica Centroamericana UNITEC
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El presente estudio tuvo como objetivo identificar la percepción que tienen los comunicadores sociales acerca de Grupo Terra con el fin de proyectar planes de acción concretos que permitan prevenir y enfrentar satisfactoriamente una situación mediática di
The present study aimed to identify the perceptions journalists about Terra Group in order to project specific action plans to prevent and deal successfully with a difficult media situation and complex, with objectivity and professionalism. The research d
The present study aimed to identify the perceptions journalists about Terra Group in order to project specific action plans to prevent and deal successfully with a difficult media situation and complex, with objectivity and professionalism. The research d