Preferencias y hábitos de consumo en el mercado de salsa de chile picante
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Universidad Tecnológica Centroamericana UNITEC
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El presente estudio tuvo como propósito una investigación de mercados con el objetivo de proponer una estrategia de mercadeo para la introducción de salsas de chile picantes tabasco, habanero amarillo y jalapeño verde marca Don Yab, que permita identifica
The purpose of this study was a marketing research with the aim proposing a marketing strategy for the introduction of tabasco hot pepper, yellow habanero and jalapeño green for the brand Don Yab, which allows identifying the tastes and preferences of the
The purpose of this study was a marketing research with the aim proposing a marketing strategy for the introduction of tabasco hot pepper, yellow habanero and jalapeño green for the brand Don Yab, which allows identifying the tastes and preferences of the