Estudio de mercado para aumentar ventas y ampliar cartera de clientes de la empresa "Publicitas"
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Universidad Tecnológica Centroamericana UNITEC
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La presente investigación de mercado muestra los resultado de un estudio aplicado a la empresa Publicitas S. A., comenzando por la evaluación de la competencia y aplicación de la técnica del Benchmarking, estudio de opinión y satisfacción aplicado a clien
The present marketing investigation shows the result of a study applied to the company Publicitas. It begins with the evaluation of the competition and application of the technique of Benchmarking, investigation and satisfaction applied to active clients
The present marketing investigation shows the result of a study applied to the company Publicitas. It begins with the evaluation of the competition and application of the technique of Benchmarking, investigation and satisfaction applied to active clients