Influencia de la comunicación interna y externa en la reputación institucional del Centro Universitario Regional del Centro de la UNAH
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Universidad Tecnológica Centroamericana UNITEC
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La Reputación Institucional ha incrementado su relevancia en los últimos años transformándose en un activo estratégico importante, que debe ser gestionado, debido a que tiene grandes implicancias en el éxito de las empresas. Este activo se ve influido por
Institutional Reputation has increased its relevance in recent years. becoming an important strategic asset, which must be managed, because it has great implications on the success of companies. This asset is influenced by the perceptions of consumers or
Institutional Reputation has increased its relevance in recent years. becoming an important strategic asset, which must be managed, because it has great implications on the success of companies. This asset is influenced by the perceptions of consumers or