Satisfacción y Fidelización del cliente de la industria hotelera en Honduras
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Tecnológica Centroamericana UNITEC
Abstract
Description
En el proceso de ésta tesis se exploró el comportamiento del consumidor final en el ámbito de la industria hotelera, conel objetivo de plantear estrategias para medir la satisfacción y fidelización del cliente y así lograr captarlo. Se dio a conocer qu
In the process of this thesis, the behavior of the final consumer in the hotel industry was explored, with the objective of proposing strategies to measure customer satisfaction and loyalty in order to capture them. It was revealed that a strategic planne
In the process of this thesis, the behavior of the final consumer in the hotel industry was explored, with the objective of proposing strategies to measure customer satisfaction and loyalty in order to capture them. It was revealed that a strategic planne