Plan de comunicación integral de marketing para sastre Xpress
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Universidad Tecnológica Centroamericana UNITEC
Abstract
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El proyecto de tesis tuvo como propósito diseñar herramientas que logren aumentar y fidelizar los clientes de Sastre Xpress por medio de un plan promocional que contenga técnicas tradicionales y novedosas usadas actualmente en el mercado por otras empresa
The main purpose of this project was to design the tools needed to increase the number of customers for Sastre Xpress and to earn customer loyalty through a promotional plan that contains traditional and innovative techniques currently used in the market
The main purpose of this project was to design the tools needed to increase the number of customers for Sastre Xpress and to earn customer loyalty through a promotional plan that contains traditional and innovative techniques currently used in the market