Plan de comunicación integral de marketing para sastre Xpress
| dc.contributor | Eloísa María Rodríguez Álvarez | |
| dc.contributor | Gustavo Pellón | |
| dc.contributor | ||
| dc.coverage | Tegucigalpa, Francisco Morazán, Honduras | |
| dc.creator | Paola Michelle Jiménez | |
| dc.creator | Carol Julissa Rodríguez | |
| dc.date | 04/01/23 17:15 | |
| dc.date | 2023-01-04T15:19:46Z | |
| dc.date | 2016 | |
| dc.date | Abril-2016 | |
| dc.date | 2016-04-01 | |
| dc.date.accessioned | 2026-08-31T11:53:03Z | |
| dc.description | El proyecto de tesis tuvo como propósito diseñar herramientas que logren aumentar y fidelizar los clientes de Sastre Xpress por medio de un plan promocional que contenga técnicas tradicionales y novedosas usadas actualmente en el mercado por otras empresa | |
| dc.description | The main purpose of this project was to design the tools needed to increase the number of customers for Sastre Xpress and to earn customer loyalty through a promotional plan that contains traditional and innovative techniques currently used in the market | |
| dc.format | ||
| dc.format | application/pdf | |
| dc.identifier | URL del documento | |
| dc.identifier | https://repositorio.unitec.edu/xmlui/handle/123456789/8026 | |
| dc.identifier.uri | https://dspace-ignite.igniteonline.la/handle/123456789/13780 | |
| dc.language | Español | |
| dc.language | es | |
| dc.publisher | Universidad Tecnológica Centroamericana UNITEC | |
| dc.source | Universidad Tecnológica Centroamericana UNITEC | |
| dc.subject | Marketing relacional | |
| dc.subject | Publicidad | |
| dc.subject | Plan Promocional | |
| dc.title | Plan de comunicación integral de marketing para sastre Xpress | |
| dc.type | Thesis |